Frequently asked questions

Reasons To Join

What is partners? partners is the affiliate network for brands owned by GVC Holdings PLC, and it allows you to promote brands such as bwin, partypoker and partycasino. You can promote all labels or combinations of them via one account at the same time.

What is digital entertainment plc has been acquired by GVC Holdings PLC on 1 February 2016. GVC Holdings PLC (LSE:GVC) is a multinational sports betting and gaming group. The Group's shares are listed on the Official List (Standard Segment) and are traded on the Main Market of the London Stock Exchange. A leading e-gaming operator in both b2c and b2b markets, GVC has four main product verticals: sports betting, casino, poker and bingo with core brands including bwin, partypoker and partycasino. The Group is headquartered in the Isle of Man and has licenses in Austria, Belgium, France, Italy, Denmark, Germany (Schleswig-Holstein), Spain, Malta, Denmark, UK, South Africa, and the Dutch Caribbean.

Why should I join partners?'s affiliate programs have already seen many affiliates rake in millions. partners affiliates benefit from having the highest earning potential of any online gaming affiliate network. Why? Because brands attract the highest number of players, and having more players increases your potential for affiliate revenue.

You will earn money for every customer who visits us through your affiliate site, registers and wagers. partners will provide you with all the necessary marketing tools and materials. The specific tools and materials can easily be chosen by yourself to help you achieve maximum revenue generation. Furthermore, the partners Affiliate Program allows you to move up through the ranks. Your earnings are not limited to the main product because you can also profit from Cross-over Revenue. The more new real money players you attract the higher the remuneration you will receive for your efforts.

What is an Affiliate network?

It's a relationship between partners and you - our affiliate. partners gives you payment rewards on the revenue that your referred players and/or sub-affiliates generate via our gaming brands.

How does an affiliate network function?

You promote one or more of the brands via any online marketing activity or by word of mouth. When you refer real money players to's brands, you will be rewarded for the activities of those players via a percentage payment plan. partners will supply you with the marketing tools and materials to help you achieve maximum revenue generation.

Can I promote more than one client/brand?

Absolutely! You can now promote all our world-leading brands - bwin, partypoker and partycasino.

How do I join?

It couldn't be easier to become a partners affiliate. Just complete your information in the sign-up form and agree to the terms.

Who can join the partners Affiliate network and become an Affiliate?

Our affiliate network is open to almost anyone who wants to promote's brands. However, we do not cooperate with anybody dealing with websites that contain pornographic or politically related content. The Partner shall guarantee that the material shown on the Partner Website does not infringe any rights of third parties (including copyright and trademark rights, the general right of personality or any other rights) and that the Partner Website does not promote violence, sexually explicit material or discrimination based on race, sex, religion, national origin, physical disability, political content, sexual orientation, or underage commercial material or any further illegal content.

Are there any fees or costs for joining the partners network?

No. There are no sign-up fees or charges for joining.

How do you handle VAT?

All taxes due in connection with any payments to you are your sole liability. You are responsible for complying with the rules, if any, for registering for and paying income tax and similar taxes in respect of your income from this agreement and for collecting and paying the income tax and social security contributions in respect of your staff, if you have any staff. If Value Added Tax (VAT) or any other sales tax or turnover tax is chargeable, you are responsible for complying with the rules, if any, for registering for the tax and collecting and paying tax in the country where the services are provided and you acknowledge that the payments that you receive shall be deemed to include all VAT or sales tax or turnover tax.

How do I know if my site is eligible to join the partners network?

We reserve the right to refuse any site that contains objectionable material, including pornography, explicit language or content that infringes our or other third parties' intellectual property or supports violent or discriminatory groups.

Why are United States residents excluded for the definition of Real Money Players?

The Unlawful Internet Gambling Enforcement Act of 2006 prevents us from accepting U.S. consumer deposits for the purpose of betting or wagering. Since we will not able to generate any revenue from US players, we will not be able to pay out any revenue share or CPA payments for users coming from the US.

I don't have a website. Can I still become a partners affiliate?

Yes. Even if you don't own a website, or are not internet savvy, you can still earn revenue by promoting our brands offline. Please contact us at to assist you further.

I would like to feature your brands on more than one website. Do I need to complete a separate application for each site?

No. You can include all of your website URLs when you register as a partners affiliate. Later, if you would like to add a new URL, you can do so by creating additional Tracker IDs.

Are there different ways in which I can be paid?

Yes. We offer a choice of payment plans that will enable you to earn unlimited income by promoting the biggest, most successful online poker rooms and casinos in the industry. As a partners affiliate, you will earn revenue for every qualifying real money player (RMP).We offer affiliates two payment options to maximize your earnings:

1. Revenue share

As soon as you refer a real money player to any of the brands featured in the partners affiliate network, you'll start receiving a percentage of the revenue they generate.

2. CPA Deal

CPA Plans are available on request.

More details available on our commissions page

Can I switch existing Tracker IDs/Bonus codes payment plans?

No. Once a real money player has registered via one of your Tracker IDs/Bonus codes, he or she is linked to that particular Tracker ID/Bonus code and its associated payment option. You will not be able to switch the payment option attached to your Tracker ID/Bonus code.

Tracker ID and Bonus code Generator

What is a Tracker ID? partners uses unique Tracker IDs to track your real money players. When you initially register as a partners affiliate, you create your first unique Tracker ID on the Marketing Tools section. You choose your payment option and the player sign-up bonus incentive you would like to promote to potential players. By creating the Tracker ID, you'll ensure that all your referred player and Sub-affiliate activity is automatically tracked to you. Tracker IDs allow us to generate accurate accruals for you.

How do I create my tracker?

You can create your trackers and select ad materials in the members area of your partners account.

  • Please follow the steps below:
  • Login to your affiliate account
  • Select "Marketing Tools" and choose the resource type you would like to promote
  • Select campaign, product, brand, deal and currency. In case you have not created any new campaign, select the "Default" campaign name.
  • Select the preferred language from the drop down box.
  • Fill the details on where you are planning to promote this resource type
  • Click on "Get Code"
  • On the next page you will have the Campaign details for the asset you created. Here you will find (among other details): Tracking ID, Brand, Deal, Currency, Size, etc. as well as the Campaign Code and Download link (if applicable). On this page as well you can choose the Tag version (iframe, Javascript or Image basic)
  • Copy the download link and use it on your website.

How many Tracker IDs can I create? partners will restrict the number of trackers or Sub-affiliates you can create initially. If this limit is reached, a message will be displayed in the marketing tools section as and when you attempt to create more trackers. To increase the limit on the number of trackers or sub-affiliates, please contact your Account Manager.

What is a Zone?

A zone describes a place on the website displaying an ad material. Zones are defined as specific places on an affiliate website and they can be seen as online ads on your website in the form of a banner, a text link, an xml feed, and much more.

Zones have a unique zone ID that is associated to a tracker ID and is auto-generated. Each zone is related to one specific ad material. The generated banner code has to be implemented on your website in order to display the ad material and ensure correct tracking.

  • As zones are managed by the affiliate program in the account area, you need to follow the following process:
  • Visit the Marketing Tools, search for ad material and choose the ad material you want to place on your website.
  • Attach a tracker to your preferred ad material and a code will be generated.
  • Copy/paste this code into your html file.

When do I use a zone?

You use a zone whenever you want to post any banner on your website. You cannot use any ad material without the help of a zone.

What is a Bonus code? partners uses bonus codes to track real money players that sign up to our partypoker brand (.com / .es / .dk). Each unique bonus code that is linked to your tracker id secures the ease of tracking players to your affiliate account.

Bonus codes can also be used for offline marketing. You might for example print the bonus code on a flyer - players who register via this bonus code and start playing will then be tracked to your account. The bonus code does not track online activities such as page impressions and clicks. This is an additional way for you to acquire more players. All bonus codes are linked to a unique Tracker ID. This is automatically created for you when you set up your bonus code and help us in generating accurate accruals for you.

To set up a new bonus code just go to our Marketing Tools then go to Bonus Codes. You have to select the Campaign, Product, Brand (.com / .dk / .es) then select the Deal and Currency.

Promoting via online marketing:
A referred player will click on your link. Behind the scenes, partners technology will recognize your unique Tracker ID with the associated player incentive sign-up bonus. Your player will then receive the bonus once he or she has fulfilled the necessary conditions.


What is a Real Money Player?

"Real Money Player(s)" means any person who is attached to your Tracker (or if applicable, your Sub-Affiliate's Tracker) who: (i) has not been a Player with us before; (ii) is not located in a Restricted Territory; (iii) who has made the Minimum Required Deposit; (iv) is accepted as a player under any applicable sign up or identity verification procedure which we may require; (v) has accumulated the required number of LoyaltyPoints indicated on the Website and/or Commissions Page or any other qualifying criteria that has been set for a particular tracker; (vi) has adequately fulfilled any other qualification criteria that we may introduce from time to time. Notwithstanding any other provisions contained elsewhere in this Agreement, we reserve the right to alter the above-mentioned qualifying criteria at any time by virtue of placing notice on the Sites or Website.

Where can I view my revenues? partners' comprehensive reporting suite offers you a reliable and effective way to find out exactly how much revenue you're generating and analyse the effectiveness of your marketing campaigns. These reports are instantly available to view or print whenever you log in, wherever you are.

Which reports are available?

You will find all the Statistics you need to manage your Affiliate account in the partners reports section:

  1. Dashboard : A complete overview of your data. You can view data for the last updated date, and for the previous two calendar months. You can also filter the data by Brand, Product, Channel and Currency.
  2. Statistics Report: This report you can view and groupBy different filters:
    • a). Commission: Displays your statistics on a commission and month level. This report can be grouped by Brand or Commission plan as well as filtered by Channel (mobile or desktop).
    • b). Campaign: Displays the stats on a campaign level. This report can be grouped by Campaign, Date or Month and it can be filtered by Channel.
    • c). Tracker Report: This report allows you to check the activity of your trackers for a specified date range. You can group this data by date, month and tracker and you can filter it by Channel
  3. Monthly Statement: Your monthly statement allows you to look at your activity brand-wise or deal-wise. You can use these statements to find out the revenue generated by your real money players and your sub-affiliates.
  4. Sub-affiliate report: This report will allow you to monitor the performance of your sub-affiliates.


When do I get paid? partners affiliates receive payment for the previous month's activity within 10 to 15 working days of the subsequent month. We may in our sole discretion impose reasonable restrictions on the frequency and amounts that can be cashed out of your Affiliate Cashier Account for administrative convenience and/or to protect the security of your account. We may, at our sole discretion, elect to withhold payment of those Affiliate Accruals in that calendar month and carry those amounts over so that the Affiliate Accruals for each of the Poker Sites become payable only in the calendar month in which the total amount of Affiliate Accruals generated for the relevant site exceeds EUR 50.

How do I cash out my payments? partners affiliates can cash out their monthly Accrual payments through our cashier. You can cash-out using the following cash-out methods: Wire Transfer, Bank Transfer, Neteller and Skrill.

How are the earnings calculated?

You can view your preliminary earnings online during the on-going month. On the 6th of the following month, final earnings of the whole month are visible. The gross earnings are calculated and approved in EURO. Find the detailed breakdown in our Terms & Conditions.

In which currency are the payments calculated?

All payments are calculated and transferred to cashier only in EURO. Affiliates have the option to cash out in another currency (GBP or USD).Should you wish to cash out in a different currency other than EURO, then the prevalent exchange rate will be applied without any additional charges.

In case you prefer to make a withdrawal in a different currency than your affiliate cashier account currency then funds will be converted with applicable exchange rate by the affiliate's bank.


What is a Sub-affiliate?

A Sub-affiliate is a person you recommend and register as a partners affiliate.

As your Sub-affiliates start promoting our brands and referring new real money players (RMP), you will start earning additional revenue.

Sub-affiliates receive the same benefits as normal affiliates. Also, as the Master Affiliate, you can view the Sub-affiliate's activity and revenue generation in a dedicated report available in the Sub-affiliates section.

What revenue can I earn from a Sub-affiliate?

Current Payment Plan for Sub-affiliates: 5% of All Direct Sub-affiliate Revenue

How do I register a Sub-affiliate?

We provide you with a link that your Sub-affiliate can use to register and he or she will be tracked to you. This link can be obtained from the Marketing Tools section.

Update your Details

How can I update my Affiliate account details?

You can change your Affiliate account details, including your password, business and mailing address, company contacts, secret question and answer, etc. in the Update profile / change security question within 'My Account' section.

For security reasons, once you have registered, you will not be able to change the login ID and beneficiary name from this section. If you need to make a change to this name, please contact your Account Manager. Please do not register again!

How can I stop receiving emails from partners? partners will only send you the email information you request. You can choose to unsubscribe from our messaging list by accessing the Update profile / change security question section under the 'My Account' tab in the Members Area and edit your preferences.

Marketing Tools

Can you help me with my marketing activity?

Yes. At partners, our primary goal is to help you maximize your revenue. To support you, we are happy to share our extensive promotional and marketing experience by giving you the materials and tools you'll need to support your marketing campaigns.

Does partners deliver content for my website?

We regularly send you content such as press releases, affiliate promotions, general Sports-, Poker-, Casino- and Games promotions. We communicate them via newsletters and on The promos are always up to date and they include all big sporting events from football to tennis, swimming, etc. There are often special bonus offers, great prizes and special deals connected with the promos available.

This provides you with highly valued content and helps you increase traffic on your website. So use this opportunity and take advantage of the huge range of highly qualitative content we provide you with.

Where can I find marketing materials and tools?

You can find marketing materials and tools in the Marketing Tools section.

What will I find in the Marketing Tools section?

The Marketing Tools section contains everything you need to support your marketing campaigns,

  • Gif banners
  • HTML5 banners
  • Tracker URL / Text Link
  • Bonus Codes
  • Logos
  • Campaign Manager
  • Sub-affiliate Link

What are banners?

Banner ads are the rectangular or square ads that you see on sites across the web. They can be static (one frame only) or animated (with several frames rotating to tell a story or display different messages). Banners are clickable, meaning that if a website visitor clicks one, they will be re-directed to the site that placed the banner ad, say, Each banner contains a Tracker ID that is invisible to the viewer but allows us to track how many people click on the banner. This ensures that when people click on the banner, download the Party brand game software and become real money players, their activity will be tracked to you and you'll earn payments as they play. You'll find a great range of banners available for download in either GIF or HTML5 format in the Marketing Tools section.

Are there any more hints and tips you can give me?

As the world's leading online gaming Affiliate network, partners can offer a wealth of advice that you can use to create more effective marketing campaigns and increase your revenues. Check out the Marketing Tools section or contact us directly – we are happy to help.

I can't find what I'm looking for in the Marketing Tools section.

Contact us - we can deliver customized creatives that will work for you.

Contact Us

Where do I go to get support? partners has a five-star support team covering 8 different languages to help you. Your own dedicated Account Manager is available by email or telephone and will respond within 24 hours (Monday to Friday during business hours). Plus, our Customer Care Team are on hand 24/7.

If you didn't find the answer to your question in our FAQs, please contact us.

Comments, Suggestions, Complaints?

We pride ourselves on providing the best possible customer service to every partner. Your feedback, comments and suggestions are invaluable, so please feel free to contact us with your views at any time.


  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z
© 2017 GVC Services Limited . All rights reserved.